Theatre Hall 12
Matthew Jeffery - Zeal Tax
Unlocking the hidden Tax Relief unclaimed by Park Owners’ accountants
11.00 - 11.30
Park owners could be owed thousands in unclaimed tax relief for embedded fixtures on and under their site. As Chartered Tax Advisors, Zeal help owners claim this genuine Government tax incentive so specialist, even accountants are unaware of it. We’ve secured £5m for park owners in the last year! How much tax relief could be hiding in your park?
Luke Hansford - Hoseasons
Why diversify? Realising the potential of your land in the holiday rental market.
11.45 - 12.15
Luke will discuss the opportunity to diversify your land to create a profitable holiday destination. How to harness innovation and holiday rental trends to maximise your land’s potential and create a successful holiday destination to take advantage of the growing UK staycation market to meet guest expectations of today and the future.
Alison Magee-Barker - AJ Lakes Consultancy & Training
Managing Change, Navigating Curve Balls whilst Diversifying and Innovating
12.30 - 13.00
Helping you to Understand and Manage Change, Giving you Top Tips to Navigate Curve Balls whilst Learning to Diversify in your Business to create a new normal and Innovate your way to success
Rhodri John - Camping Connect
Providing excellent WiFi to help build memorable guest experiences
13.15 - 13.45
WiFi has become an essential utility that is demanded by the majority of guests in both short and long term stays across all accommodation types. Future-proofing your Wi-Fi design will avoid the need for frequent maintenance and repairs, and also removes the need for upgraded equipment every couple of years and unreliable WiFi leads to frustrated and disappointed guests which in turn leads to poor reviews. Find out how to plan the install of your WiFi offering at the same time as other utilities to avoid situations where WiFi provision becomes expensive, complicated and patchy at best. We’ll explain what you need to consider at the design stage, how you can avoid expensive mistakes and eliminate the risk of providing a poor guest WiFi experience. Come along and join the conversation on how you can deliver the type of service your customers expect and ensure your guests have an awesome WiFi experience.
Alex Russell and Olivia Cook - Pitchup.com
The ‘new normal’ for outdoor holidays - how the pandemic has changed the market
14.00 - 14.30
Experts from Pitchup.com discuss how the pandemic has reshaped the travel industry and outline how you can take advantage of the emerging trends. They will be drawing on data from 1.8 million trips to nearly 5,000 holiday parks, glamping sites and campsites booked via Pitchup over the last year to explore the ‘new normal’ for outdoor accommodation.
Chris Hayes - BISHTA
Are You Making Maximum Use of the Staycation?
14.45 - 15.15
With such a tumultuous year for the holiday park and home sector, this session looks at how having a hot tub, or exercise spa, has ensured that holiday makers are encouraged to your venue. The session also explores what you need to do to ensure that your guests have a safe and enjoyable experience while they are with you to meet the requirements of the HASAW Act, L8, HSG 282 and other industry guidance. By having a proactive approach to your hot tub offering, this will ensure that you attract more bookings, can obtain a higher income and most importantly, you can operate in such a way that your guests give you positive feedback about their stay with you!
Ben O’Hara - The Business Creative Ltd.
How to ensure your entertainment programme delivers results….whatever the budget
15.30 - 16.00
Live Entertainment is a significant part of any UK Holiday park offering, and with the predicted golden post-pandemic future, getting it right will be more important than ever. But keeping ahead of the curve, on trend and differentiating from competitors can be a daunting concept, especially with Covid-dented budgets. In this session, we’ll give you top tips for innovating your entertainment offering and discuss key considerations for programmes of all shapes and sizes, covering added value and revenue generating opportunities. You’ll come away from this session with actionable points that you can put into place immediately, at little or no cost.
Colin Day - Lovibond Water Testing
An Overview of HSG282, Water Testing and Legionella
11.00 - 11.30
The seminar will take a look at the requirements of the Health and Safety Executive Guideline HSG282. It will especially focus on: what the guideline means to the operator, the responsibilities for daily water testing and recording the results, microbiogical testing when and how, reducing the risk of legionella and how regular testing can be carried out to enhance safety
Jon Stutfield - Bliss / Park Kit
Harder, Better, Stronger, Faster: Digital Transformation for Park Businesses
11.45 - 12.15
Recent innovations in technology provide park businesses with new opportunities to increase efficiency, grow profits and provide a better customer experience. I’ll talk you through a number of ways in which you can use digital to improve your business and reduce your costs - all managed by your existing staff.
Andrew Norris - CampManager
Exploiting Online Travel Agents and obtaining more direct bookings
12.30 - 13.00
In this keynote seminar, Andrew explains the do’s and don’ts when it comes to using online travel agents such as Pitchup, Booking.com and Airbnb. He explains how to manage these more effectively by being smart to leverage their marketing exposure, whilst carefully choosing how, and more importantly WHEN to use these agents. Andrew also explores the use of Google Hotel Ads, and how agents can be stealing customers from booking directly by advertising against your business, and ways to combat this.
David Lakins - Key Digital Agency Ltd / Holidaymaker App
Using Your Digital Channels to Maximise Guest/Owner Spend
14.00 - 14.30
Digital marketing has reshaped the hospitality industry and how they get customers. Through new advanced technology and tools, customers have now taken control of their own experience. For holiday parks, this impacts how they build and nurture relationships with potential and existing customers. We look at how holiday parks can gain a new competitive advantage, attract income and retain revenues, and drive more direct bookings, with innovative digital marketing strategies. Today customer spends a lot of time planning their next short break or holiday away. And they are increasingly turning to their smart devices to assist them through this process. With new advanced mobile technology, the customer is making booking decisions faster than ever before. But there are also new opportunities to use these devices to connect with your guests when they are on your park. Lockdown has shown us that holiday parks must adapt to new customer patterns and behaviours. New innovative marketing plans like focusing on the guest experience on-park puts you in a position to connect with your guests, build a new unique relationship with them and attract new revenue opportunities.
Steve Williams - Clean Solar Solutions Ltd
Increasing Safety, Energy Savings & Revenue from High Quality Solar Maintenance
15.30 - 16.00
We will discuss the importance of solar maintenance, how to increase energy output and revenue and also what changes are coming into play for all owners of a solar array. Subjects discussed will include the importance of solar panel cleaning and why to keep birds and rodents away from your solar panels. We will also discuss common fire risks on solar arrays and how the insurance industry is clamping down on solar array owners when it comes to solar maintenance.