Keynote Theatre 2
Across both days of the show, the Keynote Theatre will present inspirational, expert-led sessions from some of the industry’s leading organisations and most reputable professionals.
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Wednesday
Mark Scott - Clear Sky - The Glamping Experts
Setting up Glaming Sites Today and Beyond
11.00 - 11.30
A real life description of setting up a glamping site and what to do next from the coal face of glamping. With over 1000 customers and 10 years if experience, you will find out how things have changed and what the next trends are.
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Alfie Best - Wyldecrest Parks
Creating Wyldecrest Parks : UK’s biggest Residential & Holiday & Park home operator
11.45 - 12.15
Alfie Best is a highly motivated business magnate, investor, speaker and philanthropist who serves as the chairman of Wyldecrest Parks. To achieve success is not easy and to maintain that success is even harder but Alfie Best has shown how it can be done, even when you have not been born with the proverbial silver spoon in the mouth.
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Vicky Parr - VisitEngland
Updates, new resources and growing your tourism business from VisitEngland
12.30 - 13.00
There are some great initiatives happening at VisitEngland. Take this opportunity to learn how these projects can help businesses grow, be more productive and legally compliant.
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Tallulah Chapman - Forest Stewardship Council® (FSC®) UK
From logs to leaflets: Planet-friendly procurement
13.15 - 13.45
Forests provide many of the products and materials we use in our everyday lives. They are one of our planet’s best defences against climate change and yet they are under threat; subject to over-exploitation and destruction. The Forest Stewardship Council (FSC) helps take care of forests and the people and wildlife who call them home, enabling your business to choose responsibly sourced wood, paper and other forest products.
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Rosie Briercliffe - Wifinity
Leveraging Park-wide WiFi to power Smart Holiday Parks
14.00 - 14.30
We will paint a picture of how we can use WiFi to connect an entire Park: In van, in outdoor spaces, and in communal areas. This is about so much more than just being able to surf the web; Connectivity becomes part of the fabric of the entire site: enabling Smart Technology and smart operator solutions, collecting data, communicating with guests.
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Kelly Mortimer - Kelly Mortimer ltd
Wedding Venue Strategy to Increase Bookings
14.45 - 15.15
Today’s wedding market had changed dramatically and venues who embrace the changes are booking out their diaries. In this session learn the exact steps to creating a wedding strategy that actually creates increased revenue and more bookings at your venue. With quick wins and “no fluff” method, Kelly shares her wedding business knowledge you can’t afford to miss.
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Paul Hardingham - Landal GreenParks
Trends and innovation in UK holidays
15.30 - 16.00
A look at today’s UK consumer holiday trends, how the market is adapting to these trends through product innovation and evolution and how to meet tomorrow’s guest expectations. Landal GreenParks is a market leader in holiday resort management, operation and rentals, with over 90 resorts in 9 countries across Europe, offering almost 15,000 holiday accommodation units and helping nearly 3 million guests each year make the most of their time together.
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Andrew Hampton - Pitched
Travel Marketing: Using Sustainability to sell Holidays
16.15 - 16.45
In today’s increasingly competitive market consumers often seek the subtle differentials that drive their decision for a brand choice, and holidays are no different. In this keynote we will learn how to use the positive communications of your sustainable actions throughout the customer journey to drive bookings, increase brand loyalty and nurture your target audience. We will explore examples of how your marketing efforts can be sustainable in practice and form an active part of your ecological targets.
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Thursday
Kate Morel - Morel & Co
THE Emerging Market - Experiential Accommodation
11.00 - 11.30
The fast-expanding market of experiential leisure and travel is creating exciting opportunities for forward-thinking park owners - with new accommodation styles generating unprecedented revenues. In this inspiring seminar, glamping specialist, Kate Morel, shares ideas and examples from around the globe for diversifying into this exciting, worldwide travel trend.
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Joss Croft - UKinbound
Inbound tourism and how to access this valuable market
11.45 - 12.15
An overview of the inbound market into Britain and how to get a slice of this valuable pie with a specific focus on working with the travel trade
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Kurt Janson - Tourism Aliance
Tourism Post-Brexit – what does the future hold
12.30 - 13.00
The Holiday Park & Resort Innovation Show is being held a week after the UK leaves the EU. This seminar looks at the new political and regulatory landscape and examines what the opportunities and the challenges are for the industry in this new environment.
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Deric Newman - Glendale
Maximising the natural environment to enhance your holiday park.
13.15 - 13.45
Glendale has nearly 30 years of experience in construction, tree supply, plant and relocation, and landscape maintenance. The seminar will offer holiday park owners and operators guidance on how to enhance a site by maximising the natural environment. Topics will include planning, design, construction and maintenance. The seminar will be suitable for new and existing holiday park owners and operators that are developing new or existing sites.
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Shelley Darcy - Hoseasons
Why Diversify? Realising the value of your land in the holiday market
14.00 - 14.30
Shelley will discuss why and how to re-purpose your land to create a profitable holiday destination. How to create a successful holiday destination to take advantage of the growing self-catering sector to meet holiday goers expectations today and in the future.
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Olivia Cook and Alex Russell - PitchUp
Busting the Myths of Outdoor Accommodation
14.45 - 15.15
Delving into its more than 1m bookings, Pitchup dispels some myths about outdoor accommodation booking. Come along to hear our take on conventional wisdom.
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Tara Laird & Andrew Norris - CampManager
Getting seen & getting booked - but not double booked
15.30 - 16.00
In a digital age, online marketing can initially seem quite daunting. We address why listing on Online Travel Agents such as Booking.com and Airbnb, is a critical method of online visibility and booking generation. We also look at how you can target problems associated with multiple OTA listings such as double bookings via the use of a channel manager.
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