Free tickets

Book a stand

Colour Heroes: Enhance Customer Experience


Colour Heroes are all about helping you to enhance customer experience to boost your holiday park. Meet them at our exhibition, this November.


To families, going out is all about entertaining the kids and making memories. Most parents would love to know that you will take care of everything in an engaging and fun way.


To help bring your business to life for families, think about the authentic story you could narrate to each group if you could give them a personal tour. How do you think this story could best be interpreted?


At the Holiday Park & Resort Innovation Show, we can help you think about all the variables to help you enhance customer experience. Whether it be a picture, a map, an activity worksheet, or similar shared, portable learning tool, you can find out more about what makes a great customer experience. Get your FREE ticket to the show to build family conversations, improve customer experience strategy, and give your brand a standout message.

This family holding hands clearly love being around each other, which is why boosting their customer experience is super important

Colour Heroes’ Customer Experience Strategy Template

To inspire your customers to love your attraction, to help make that connection with you, and build memories they will share, look for the disconnect with your audience; the place where visitor comprehension sometimes becomes a little muddled. Communicate your story more clearly, to imaginatively bring your vision to life in a strategic yet fun way.


This will help encourage visitor loyalty, and guests will feel more confident in their planning and spending choices with you too. Restructuring your story is like planting magic beans; adding clarity, personalisation and competitive standout to inspire your customers to relax and use your site to its full potential.

Customer Experience Examples

Colour Heroes are experts at bringing visitor experiences to life in the tourism, heritage, catering and leisure sectors throughout the UK. Products include children’s activity sheets and books, activity packs and bags, exploration trails, site maps and visitor guides, created from concept through to completion.


Founder, Lorraine Bentley, has spent 20 years creating playfully strategic, bespoke education and interpretation resources that have long helped to distract children, and engage visitors with a brand’s story, centred around historical learning, exploration tips, teaching aids, or enticing healthy eating messages.


By focusing on these often overlooked or hurried communication steps, the team at Colour Heroes research themes, characters, and content to add authenticity and fun into their clients’ stories. After all, every parent knows – distract the kids, point out interesting things to them, add some fun to their visit, and see them begin to engage with wide-eyed wonder, building memories for the whole family group to look back on.


The key is creating resources that are on-trend, to grab a child’s attention using content with a BIG emphasis on fun, including fresh and educational activities. This hooks visitors into a business’s story or theme, beginning a family conversation about a site which lasts long after the visit has ended.

Colour Heroes’ Focus and Their Top Tips

Colour Heroes focus on cost-effective, multi-layered, targeted, and easy to refresh resources that work for children, and inspire generations to build memories around the love of your brand. So consider redefining your unique and authentic business to your customers, especially children, using innovative images, illustration, crafted content, and characters, then combine this with heritage resources, activity sheets, exploration maps, and other hints.


Your standout product should translate complicated subjects and capture the imagination and attention of children, even when you can’t communicate face-to-face with every visitor, to tell your story and scatter breadcrumbs to involve families with the fun and education in your story.


Interpretation and engagement tools are your invisible team member. Avoid being too functional in your communications; in our experience this builds brand warmth and customer satisfaction, giving parents confidence to explore the site with their children.


If you take the time to improve your business storytelling skills, and work smarter in the ways you deliver those messages, you could achieve greater standout in a crowded marketplace, a reputation for delivering a fun, distracting and engaging experience, and ensure families return to your site regularly. With a little planning, you can turn your existing assets into engaging and memorable collateral, on a budget. Developing unique memories your customers could be the difference between your business surviving and thriving.

This family standing on a beach are cuddling each other to stay warm in the wind

Enhance Customer Experience, This November

If you’re on the hunt for innovative ideas to improve customer experience, then the Holiday Park & Resort Innovation Show, on 6th & 7th November at the NEC, Birmingham, is the place for you. Get your FREE ticket to the show, and meet fantastic exhibitors, like Colour Heroes, who can help you take your holiday park to new heights!


Find out how to boost your customer experience, this November.

Share This Post On Social Media: