How a new estate agency is helping holiday park operators improve their owner relationships
Many parks are left with problems when caravans and lodges are sold privately.
Park sales teams come across many issues; many sales fall through completely – leaving the private owner back at square one.
Caravans & Lodges remain unused as the owner has stumbled on difficult times and it’s at this moment they need help!
The most common issues raised by private sales include:
- The sale doesn’t go through the park, often without the park knowing
- The home is sold under market value, reducing park commission
- There has been no finance check on the holiday home being sold
- Private buyers often think they can live in the holiday homes, without checking park legislation
- Sometimes holiday homes are mis sold by the owner with tenure
Leisure Estates Agents was set up to ease the process and make sales quicker and less stressful for all parties. Founder Mark Roberts has 30 years’ experience in the industry, Mark has a real passion for the industry and knows how important it is to be 100% honest, transparent, but most important is to help owners exit ownership the same way as you helped enter ownership!
He said: “I have owned a static, love my touring caravan, helped many families buy many static caravans & lodges and managed large sales teams at the highest levels for the big names in the industry.” but some parks seem not to support the private seller when they need the help most only to offer them a low trade price, here at Leisure Estate Agents we help secure a fair retail price for the seller.
The company’s marketing manager Mandy Ellis said: “Our service is a bonus for park owners across the UK. Initially many park owners are wary of our involvement with their private sellers, and are often concerned that it would cause problems for the park, however more and more park operators have embraced our service and are recommending their private sellers to us.”
Mandy, who has over 34 years in the digital marketing and newspaper advertising industry, added: “Our service is professional, transparent and the park will not be misrepresented during the process.
“We ensure from the outset that the buyers know exactly what they are buying, so when the park handles the transfer of licence, the process is seamless.”
Private sellers often have no idea where to start when selling privately, and have no experience of the process as a seller.
Mandy explained: “At Leisure Estate Agents we take all the stress away and make a selling a static caravan, lodge or park home stress-free.
“We are not just an advertising website, we are real people who work tirelessly to find buyers for the private sellers and to achieve the best possible price, so the park receives the highest commission.
As well as freeing up some pitches for new stock, other units which remain, become superb part exchange opportunities. New customers are introduced to the park and become a positive advocate of the park, spending money on park as well as maintaining – and often improving – the holiday homes.
Mark explained: “It’s always a win-win: happy private sellers, more leads to the park, and total transparency throughout the process. Leisure Estates’ goal is to be the industry’s recognised trusted provider.”
The pandemic brought the business to a standstill with park operators all over the country unable to trade, however since returning and parks reopening it has been
extremely busy with people wanting to buy and sell their holiday homes the
'staycation' has undoubtedly trebled the visitors to our website which is great for
We will be exhibiting at the Holiday Park & Resort Innovation 2021 at the NEC Birmingham this coming November and we look forward to introducing ourselves to Park Operators from all over the UK .
The company has plenty of happy customers – as proved by their (5* Trustpilot reviews). One customer, Nick Palmeri, reported: “This was my very first time buying a static and without a doubt Mandy's and Mark's advice and professionalism helped me considerably. Mandy also assisted me in obtaining a generous discount after negotiating with the previous owner which helped beyond expectation. I'm indebted to her for their help and all they have done for me.”And Lindsay Nick was also happy, commenting: “I have been trying to sell my lodge for over a year with no success. Fortunately a friend recommended Leisure Estate Agents . In no time our lodge was up on the market and sold within days of that.”
To get in touch with Leisure Estate Agents, email firstname.lastname@example.org or give the team a call on 0333 666 0321.