Wednesday 8th November
Thursday 9th November
11.00 - 11.30
LPG Energy: Supporting growth in the off-grid leisure industry
Rob’s presentation will illustrate the resurgence in LPG as a fuel to supply essential heat, hot water and fuel for cooking to resorts and leisure developments located off the gas grid. As the Government and business seek to improve energy efficiency and reduce carbon, the LPG industry is gearing itself up to be a key part of the agenda for clean energy, helping leisure businesses located off the gas grid to thrive.
11.45 - 12.15
Holiday Park Sector insights
The dynamics of the holiday park industry are constantly changing: consumer expectations, institutional investment, the staycation trend – all are examples of factors that influence the market and therefore represent opportunities and threats for businesses in the sector. From its position at the heart of the holiday park industry, the NCC is ideally positioned to offer an overview of the sector and Frank’s presentation will encompass selected industry and tourism statistics and other key aspects of importance to all businesses in the holiday park sector, whether you are a current or prospective industry member.
12.30 - 13.00
Are customers getting the best of your customer experience? Are customers getting the best of your customer experience?
Customers are the most important part of any leisure business. It is vitally important that they are well looked after and given the highest standards of service, so that they come back again and share their experiences with friends and family. Aside from staff training in personal and verbal skills, it is equally important that your business has the tools to enable your staff to deliver this excellent service. In this seminar, David discusses the technology that can enhance your customer experience, by ensuring that your customers are getting the best of your communication and the importance of making your facilities accessible for everyone. David’s talk will cover the importance of successfully managing customer queuing and the problems facing leisure businesses with customer communication at staff interaction points. He will also explore how these can increase your revenue and footfall as well as ensuring both staff and customers are happy.
13.15 - 13.45
Make your brand fizz
Zooming out from the usual marketing focus on channels and ROI. Richie draws on his vast sector experience to get under the skin of what can make your brand truly fizz in a crowded, commoditised and at times confusing market place. So many brands are still not even doing the basics right, missing out on share of wallet pre departure, in trip and post. In this seminar, Richie will set out some simple strategies to make your brand stand out and your share of wallet increase.
14.00 - 14.30
Russell Jones & Tom Bennison
Converting visitors into customers without breaking the budget
The old adage that your competitor is only a click away is never truer than in online travel. We’ll be looking at how you can convert visitors into customers. By finding out how customers search and discover holidays online, we’re able to use a little bit of psychology and a sprinkling of good customer experience design to increase bookings – as well as demonstrating some advanced SEO, Content and PPC techniques you should be using to squeeze ROI from your digital marketing budget.
14.45 - 15.15
John F Kennedy
Brand Protection and Brand Experience. Protecting your Business value.
Your greatest business asset is your brand. Brand Protection starts with Trade Mark registrations as the legal foundation then evolves and integrates into every part of your business and every interaction with those involved. This interactive seminar will provide case studies and insights into how best to manage the challenges as your brand evolves.
15.00 - 15.30
Chatzoome the app that gets everyone talking
An introduction to Chatzoome. How it came about, what it has been designed to do and how it can enhance your business and the experience for your clients.