KidZania London – an insight into running the fastest growing education & entertainment brand in the world
About Eddie Kemsley
Eddie started her career in leisure and hospitality 15 years ago, after graduating from Bristol University, reading Business Studies with Tourism. Over her career she has launches and run attractions, venues and events in London and across the South East.
Since 2005 Eddie has focused on attractions and held progressive, senior roles and taken commercial responsibility for driving businesses forward. In 2005 she became the Group Head of Communications & Business Development for Howletts & Port Lympne Wild Animal Parks and The Aspinall Foundation.
In 2014 Eddie was elected to sit on BALPPA’s management committee and she joined Dreamland as a CEO, focusing on building and launching the new visitor attraction. During her time there Eddie created and launched two major, award-winning festivals – Screamland and Frosted Fairground.
Eddie Kemsley will outline the unique market and business model that underpins the fastest-growing education & entertainment brand in the world, including how the team have delivered an attraction model within a retail environment.
Kidzania London is the flagship of the global brand which started by Xavier López Ancona in Mexico in September 1999. Eddie will highlight some of the key successes of the brand and talk through examples of challenges that the brand has overcome so far, particularly making KidZania a ‘go to’ destination for families in one of the most competitive landscapes in the world.
KidZania’s CEO will also give an insight into how working with partners such as British Airways and Renault (amongst many others) has helped deliver authentic real-life experiences for children visiting the City.