David Lakins: Speaking at Holiday Park Innovation

David Lakins

Key Digital Agency Ltd

Future Trends in Digital Marketing for Holiday Parks

About David Lakins

Dave Lakins is no stranger to the holiday park industry providing strategic and digital services to clients including; BH&HPA, Best of British Holiday Parks (BoB) and some of the UK’s largest independent holiday parks and groups.

Over the last 10 years he has grown his agency into a hugely respected company, delivering work to holiday park clients throughout the UK.

“I get excited about digital. I love how quickly things advance. And I get a real buzz out of showing a client how digital marketing can have a real impact on their bottom line.”

Our agency thrives on digital challenges – whether that`s creating a comprehensive content marketing and SEO strategy, developing in-stay services using voice search and messenger tools, or focusing on the customer`s online journey to increase bookings and guest engagement.

He regular writes for the BH&HPA journal and speaks at a number of industry events.

The media and communications landscape continues to develop at a blistering pace, with guest behaviour adapting rapidly to new technologies and platforms, making it critical for parks to be ready for the future.

With discussion of mobile innovations, chat-bots and in-stay technologies, this session will focus on the guest customer journey and explore the strategies you need to help future-proof your park towards 2019 and beyond.

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