About David Lakins
Dave Lakins is no stranger to the holiday park industry providing strategic and digital services to clients including; BH&HPA, Best of British Holiday Parks (BoB) and some of the UK’s largest independent holiday parks and groups.
Over the last 10 years he has grown his agency into a hugely respected company, delivering work to holiday park clients throughout the UK.
“I get excited about digital. I love how quickly things advance. And I get a real buzz out of showing a client how digital marketing can have a real impact on their bottom line.”
Our agency thrives on digital challenges – whether that`s creating a comprehensive content marketing and SEO strategy, developing in-stay services using voice search and messenger tools, or focusing on the customer`s online journey to increase bookings and guest engagement.
He regular writes for the BH&HPA journal and speaks at a number of industry events.
The media and communications landscape continues to develop at a blistering pace, with guest behaviour adapting rapidly to new technologies and platforms, making it critical for parks to be ready for the future.
With discussion of mobile innovations, chat-bots and in-stay technologies, this session will focus on the guest customer journey and explore the strategies you need to help future-proof your park towards 2019 and beyond.