Polar Krush makes huge commitment
GLOBAL natural iced-drinks manufacturer Polar Krush has announced that it will switch to making all of its products sugar-free, within the next six months.
Following the challenge of replacing fruit juice as the main base ingredient with something natural and sugar-free, and after spending the last three years getting the freezing consistency and taste perfected, they’ve done it. Polar Krush have come up with the ultimate sugar-free iced-drink range.
Polar Krush founder, Paul Goldfinch said: “Our aim was always to make our fun drinks a guilt-free treat, making them completely sugar-free and almost zero calorie.
“Our commitment is to ensure our products are still a huge hit with families, becoming the go-to, guilt-free refreshment choice. We’re the only iced-drinks, and possibly soft drink manufacturer in the world to make this commitment. Our products have always added a burst of fun and excitement to family outings, and we’re delighted that we are able to make our products sugar-free, without losing any of their renowned flavour.”
To overcome the obstacle of replacing the fruit juice base ingredient with a sugar-free alternative, a range of vegetables and crops were considered. Other natural ingredients are added to create the natural colours needed to give Polar Krush drinks their famous bright-coloured look. Stevia leaf acts as a natural sweetener, and adding just the natural flavour of the fruit enhances the taste.
Paul added: “I am very proud of the team, they have experienced lots of highs and lows, and the taste profile is now exactly the same as the original product.”
Alongside the updated recipes, Polar Krush, working with global manufacturer Alfa Lavel, have developed a new packaging format, similar to a wine bag in a box, aseptically sealed in order to keep it fresher for longer so preservatives are not needed. The packaging is an adaption of the latest ‘Tetra Pak’ production line.
The new sugar-free drinks are available now in selected stockists, and production will increase to full availability from Q1 2018.