Ditch Demographic Segmentation & Start Engaging With Your Customers!

Holiday Park Innovation Show blog post 1

The traditional method of using segmentation based campaigns to market to customers is gone! Now is the time to have a personalised message that is relevant, contextual and meets the customers’ expectations.

Your customers are now expecting pre and post activity communications that ensures that their whole experience isn’t just about the initial point of contact. Meeting this expectation is no longer optional; ignoring it will reduce the likelihood of having a returning loyal customer.

Push notifications are powerful at engaging customers with the right message at the right time spurring engagement and increasing retention.  You can use Push Notifications in different ways: send your customer a booking reminder, send them a promotion code to use or offer something useful throughout their visit.  

Post visit communications provide ample opportunity to encourage repeat participation in the future, all by engaging with the right message at the right time. 

The concept and practice of customer engagement allows organisations to respond to the fundamental patterns and knowledge in customer behaviour that the internet has brought about, as well as to the increasing ineffectiveness of the traditional model of advertising.

ESP Leisure’s product suite of software modules include Elite Live Online Booking Portal, accompanying Elite Engage, our automated platform that enable organisations to craft personalised messages that are delivered without the need for any intervention.

This, coupled along with the functionality of our Elite Live Mobile App, means your customers can interact with your operation from their phones, enabling another channel of communications.

Through the development of first-class technology and functionality in our software products, ESP Leisure deliver the most technically advanced solutions on the market.

Find out more from ESP Leisure about retention, increasing revenues and engaging with your customers! 

 

COMPANY NAME: ESP Leisure

URL: http://www.e-s-p.com

EMAIL: sales@e-s-p.com

PHONE: 020 8251 5100

TWITTER: @espleisure

LINKEDIN: https://www.linkedin.com/company/esp-leisure-ltd