With the uncertainty of Brexit, and the instability of the pound, more and more Brits are opting to holiday on UK shores.
In comparison to previous years, the number of Brits choosing a “staycation” over heading abroad has increased 10% between 2017 and 2018, with figures expected to rise this summer.
This boost in homegrown tourism also has the unusually warm weather that the country experienced last year to thank, with temperatures already soaring above expectations for this spring.
The Sykes Staycation Index analyses booking figures and revenue data from Sykes properties to reveal the country’s most popular destinations and desirable holiday let features.
The index revealed that the most in-demand counties of the UK were Cumbria, Dorset and Cornwall, with the seaside town of Whitby named the #1 destination in the country. Property owners also enjoyed a 10% increase in revenue between 2017 and 2018.
Upon conducting consumer research, Sykes have also discovered that 50% of Brits plan to take their main summer break within the UK, with many planning to take three trips across the country over the course of the year.
“With a surge in demand for staycations, our cottages are generating more revenue than ever before. And with staycations set to soar further, there’s never been a better time to invest,” said Graham Donoghue, CEO of Sykes Holiday Cottages.